John Carroll Boys Volleyball
Brand Guidelines

The Patriots Identity Kit

A disciplined, high-contrast system — black, gold, and a colonial patriot riding a volleyball. Use these assets consistently to build one strong, recognizable program.

01 · Logos

The Logo System

Each mark is shown on its designated background. Always give the logo room to breathe and never place it on a busy or low-contrast surface.

The Icon

Patriot head on the volleyball swirl. Our primary mark. Use the default on light or dark; use the gold-safe version on gold.

The Icon — On Dark
On Dark PNG ↓
The Icon — On Light
On Light PNG ↓
The Icon — On Gold
On Gold PNG ↓

Primary Logo

Icon locked with the stacked wordmark. The go-to for headers, covers, and merch.

Primary Logo — On Dark
On Dark PNG ↓
Primary Logo — On Light
On Light PNG ↓
Primary Logo — On Gold
On Gold PNG ↓

Horizontal Logo

For wide, short spaces — site headers, email signatures, banners.

Horizontal Logo — On Dark
On Dark PNG ↓
Horizontal Logo — On Light
On Light PNG ↓
Horizontal Logo — On Gold
On Gold PNG ↓

Wordmark

Type-only lockup for when the icon already appears nearby.

Wordmark — On Dark
On Dark PNG ↓
Wordmark — On Light
On Light PNG ↓
02 · Color

Palette

Two colors carry the brand: JC Black and JC Gold.

JC Black
#0A0203
Primary · backgrounds
JC Gold
#C4B781
Primary · accent & emphasis
03 · Heritage

John Carroll Athletics Branding

The Patriots volleyball identity is built on The John Carroll School's athletic brand — its black-and-gold school colors and classic collegiate typography.

Display — Crete RoundHeadlines · scoreboards
Patriots Volleyball
ABCDEFGHIJKLMNOPQRSTUVWXYZ · abcdefghijklmnopqrstuvwxyz · 0123456789
Body / UI — Franklin GothicBook · Medium · Demi
Serve. Set. Spike. Repeat.
ABCDEFGHIJKLMNOPQRSTUVWXYZ · abcdefghijklmnopqrstuvwxyz · 0123456789
Wordmark — Quaint GothicThe John Carroll wordmark
John Carroll
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789

School colors: Black & Gold — drawn from John Carroll Athletics. JC Athletics ↗